🔒2023 Forecast: Don’t overlook PR and marketing efforts amid turbulent economy

With a turbulent economy and uncertain forecast, a leading public relations leader in Maine wants to remind companies not to forget about marketing.

Looking at marketing and PR Nancy Marshall, owner of Marshall Communications, says that going into 2023 she sees three trends in marketing and PR.

Personalization: Marshall says “consumers will expect personalized experiences online so businesses of all sizes need to use data and analytics to tailor marketing messages and content to their customers. Creating target customer avatars is recommended so businesses can suggest products and services that are personalized.”

Video: Still photos, Marshall warns, “are so last year. Video needs to be used to show what you’re talking about on social media, in emails and in print articles. Print publications need to have video to illustrate articles.”

Content marketing: Marshall says “individuals and businesses need to post content on social media like LinkedIn and on websites so they are positioned as authorities in their field.”