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🔒A Look Back: How the Mainebiz ‘40 Under 40’ took root

The Mainebiz ’40 Under 40′ honor had its roots in the Next List. The idea was to feature those ‘next’ in line to take a major role in a business, nonprofit, professional services firm or health care institution.

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Fun fact: What's a BHAG?

The profiles of the “40 Under 40” honorees, then as now, were based on a questionnaire they filled out. In the first year of the honors, 2022, one of the questions was, “Do you have a Big Hairy Audacious Goal?”

Many of you will recognize the reference to Jim Collins’ classic business book, “Built to Last.” But we soon realized that the “BHAG,” as it was known, might have been more common in the 1990s. When “Built to Last” was published in 1994, even the oldest 40 Under 40 honoree would have been in 5th grade.

Since then we’ve modified the question to ask about an “audacious goal” and have left it at that.

– Digital Partners -