ATX Advisory Services, a software and data consulting firm in Biddeford, has named Kelli Rooney as chief operating officer, adding a veteran executive as the company looks to scale its operations.
Rooney brings roughly 30 years of experience in executive leadership roles, including stints as COO, president and CEO. In her new position, she will oversee day-to-day operations, lead growth initiatives and work closely with the leadership team to align organizational goals.
“I am incredibly excited to join ATX and contribute to the impressive momentum the team has built,” said Rooney. “I was drawn to the firm’s collaborative culture, its deep commitment to client success, and the innovative way it approaches complex technology and data challenges. I look forward to helping the team scale while staying true to the core values that make ATX unique.”
Rooney previously held leadership roles at several high-growth organizations, including Procter & Gamble’s New Chapter, where she led enterprise resource planning initiatives and built operational infrastructure.
“As we continue to grow, her leadership will be pivotal in optimizing our internal and external operations and ensuring we maintain the high level of service our clients expect,” said Mark DiGiovanni, managing partner and co-founder of ATX. “She’s been in the shoes of our clients and recognizes the value that software and data can provide for scaling operations. Her addition to the team marks a significant milestone for ATX.”
About the company
ATX is a full-service technology consulting firm that collaborates with businesses to define strategy and deliver on technology needs. The company, which was launched in 2013 by Mark DiGiovanni and Brendan Abbott.
Services include helping clients to identify and implement the right technology and software specific to their needs. It provides data warehousing, analytics, support services, project management and more.
In 2024, the company moved its operations to a 10,812-square-foot office building at 43 Landry St. in Biddeford from Biddeford Investment Partners LLC for $1 million.
