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🔒Electric avenue: Mirroring US trend, Maine move to electric cars picks up pace

Electric vehicles are still a novelty in Maine, but making up an ever-bigger slice of the state’s car market. And Maine automotive businesses, policymakers and consumers are changing the way they think about EVs.

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Video campaign channels humor
VIDEO FRAME / COURTESY OF EFFICIENCY MAINE

As the world waits for more electric models to be released, Efficiency Maine aims to educate consumers about the pluses of going electric — and allay any anxieties — through an entertaining yet informative video series. The vignettes feature Maine humorist Tim Sample as an elderly dad peppering his daughter with questions about EVs.

A “car guy” in real life who’s owned more than 30 cars, Sample says he plans to convert himself, telling Mainebiz from New Mexico, “I think it’s pretty obvious that at some time in the near future I’ll add an EV to my stable of cars.”

After the campaign wraps up, Efficiency Maine Executive Director Michael Stoddard says its success will be measured by surveying consumers, while the key indicator will be increasing annual rates of EV purchases.

– Digital Partners -