More than half of business leaders surveyed by Mainebiz said their top investment for 2022 would be in staffing.
In the past two years, Maine has seen a fair number of businesses close or put up a “For Sale” sign.
But we’ve also seen companies that, for various reasons, have found their stride in during the pandemic, possibly by offering a much-needed consumer product or service or pivoting to a new area of business.
The businesses that have survived likely have some kind of growth in mind for 2022.
We asked, “How do you plan to invest in your company in 2022?”
Our polling system requires participants to make one choice only, so the company that plans to invest in staffing but also new real estate would have to pick its top priority.
With that caveat in mind, we received 155 responses to this survey.
More than half of responding readers (54%, 84 votes) said they were investing in people through salaries, signing bonuses and increased staffing.
Another 25% (38 votes) said they planned investments in equipment through upgrades in technology or machinery.
A smaller number, 12% (19 votes), said they planned to invest in real estate through new headquarters, expanded sites or improved locations.
Finally, 9% (14 votes) said they’d put their dollars into marketing and advertising, such as changes in branding and or market outreach.
