L.L.Bean has announced a new multi-year partnership with New England Patriots quarterback Drake Maye and Ann Michael Maye, and are showcasing the marketing campaign with a playful ad posted on the company’s social media accounts.
In the commercial, Drake Maye, sitting in a director’s chair in the Freeport flagship store and wearing a flannel shirt, says, “I mean, being a quarterback is nice and all, but you know what I really love? Flannel.”
The video goes on to show Maye and his wife in the store, dressed in Bean merchandise from head to toe, helping customers and joking with employees.
The ad has already received more than 33,000 likes on Bean’s Instagram account.
According to a news release from the retailer, the “new teammates” will be showcasing their move to New England through “storytelling centered on the outdoor moments and traditions that will help make the region feel like home.”
“Drake and Ann Michael bring a fresh perspective to L.L.Bean’s longstanding connection to New England and the outdoor lifestyle,” the release said. “As they put down roots in the region, the partnership will invite a new generation to experience L.L.Bean alongside the Mayes while they explore and create traditions of their own.”
L.L.Bean President Greg Elder said in the release, “As Drake and Ann Michael build their life in New England, we’re proud to welcome them to the L.L.Bean family and help them feel at home. Their love of the outdoors and commitment to family make them natural partners for L.L.Bean, and we’re excited for what’s ahead.”
Ann Michael Maye commented, “So many of the memories that mean the most to us come from being outside and spending time with the people we love, whether that’s on the football field, at the beach, traveling, or just hanging out in the backyard.
“As we start this chapter in New England, we’re excited to make new memories here and have L.L.Bean be a part of them.”
