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đź”’Portland’s Tilson Tech knows how to keep trade secrets secret

Tilson Technology Management, a fast-growing information technology professional services and network construction company, knows how to keep a secret. Trade secrets, that is — an essential consideration for a company whose clients range from companies of all sizes to the U.S. Department of Defense, with client information ranging from confidential to highly classified.

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What's the 'secret' in that secret sauce?

When it comes to recipes, you’d think the craft beer industry would have plenty of trade secrets. It ain’t necessarily so.

“It’s pretty hard to have trade secrets with beer,” says Portland-based Shipyard Brewing Co. General Counsel Brandon Mazer. “There are basically four major ingredients in all beers: malted barley, hops, water and yeast. It’s how you play with those ingredients, and add other flavors, that make a brand. We do have confidentiality agreements around information proprietary to Shipyard and Sea Dog, with some of our suppliers and with our staff. But we don’t have a ‘secret sauce’ in the same way that Coca-Cola does. It’s really more about how you play with the ingredients.”

Shipyard does stake a great deal on protecting its brand trademark, says Mazer. But in terms of the recipes, “It’s not real hard to reverse-engineer most beers,” he says.

The new federal law likely will not change processes or procedures the company already in place to protect trade secrets, he says. In any case, he notes, the industry is pretty open and collaborative.

“When another brewer needs a certain hop variety or a certain type of malt, we share,” he says. “So it’s not the Coke and Pepsi war that you see in the bigger world. We do get nervous about some of our biggest sellers, such as Pumpkinhead Ale. But we use a specific type of yeast and other ingredients that other brewers don’t use. They’d have to experiment a lot in order to create the same thing.”

– Digital Partners -