The York real estate firm Williams Realty Partners has rebranded as Williams & Co.
The firm provides residential buying and selling services, investment guidance, land and development services, new construction sales and long-term real estate support in southern Maine and coastal New Hampshire.
Its rebrand reflects growth over the past 12 years, during which the team sold more than 2,000 homes and surpassed $1 billion in sales volume, according to a news release.
“Our business has grown and evolved, and we wanted our brand to better reflect who we are today and where we are headed,” said Troy Williams, the firm’s owner and team leader.
The rebrand does not involve any change in ownership, leadership or the team’s affiliation with Keller Williams Coastal and Lakes & Mountains Realty.
The “company” in the name is a recognition of clients, agents, staff, partners, neighbors and community members who have been part of the company’s story. A new tagline, “Grow Your Roots,” reflects a belief that real estate is not just buying or selling property, but also helping people find a place to belong, build their future and become part of a community, Williams said.
