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WinterKids

2023 Goals

  • 1. Improve health outcomes for the next generation through increased physical activity – by nurturing a connection to our natural environment and helping kids to discover the joy and health benefits of winter activity.
  • 2. Provide opportunities and easy access for all Maine families to try new winter activities at participating winter sports areas with a native, mobile WinterKids App.
  • 3. Ensure all kids are active and moving outdoors more often during the school day with The WinterKids Learn Outside Guide, an innovative, standards-aligned resource for early educators and elementary school teachers; and, the WinterKids Winter Games – a 4-week outdoor physical activity challenge for Maine elementary schools.
  • 4. Collaborate with other like-minded organizations to get more kids outside and active year-round.

WinterKids reaches upwards of 40,000 kids, teachers and families annually with innovative outdoor education programs in schools, homes and communities across Maine and beyond.

Our school programs target high need, rural areas with the least access to resources (WinterKids Learn Outside Guides, WinterKids Winter Games).

Our family programs target high demand areas near winter sports areas (WinterKids App, Peisner Nordic Program, WinterKids Family Days).

Our community programs target high population areas with the greatest opportunity for broad messaging and impact on local outdoor activity (WinterKids Welcome to Winter, WinterKids Family Days, WinterKids Downhill 24 Outdoor Fund, WinterKids StoryWalk & Snowshoe Loan).

Fundraising/Event Opportunities

The WinterKids License to Chill in Portland is a perfect way to kick off winter while supporting getting more kids outside. Hosted by Coast 93.1’s Blake & Kelly, this fun event offers live music, a silent and live auction, local entertainment, brews and food! Learn more about sponsoring or attending this event at WinterKids.org.

The WinterKids Downhill 24 at Sugarloaf is Maine’s premiere winter fundraiser. Traditionally the first weekend in March, the Downhill 24 challenges teams to ski, snowboard or skin for 24 hours to raise money for WinterKids programs. In 10 years, this event has raised $3.5 million for WinterKids programs. Learn how to become a sponsor or sign up your team at WinterKids.org.

Giving Opportunities

Donate to the WinterKids Fund with one-time or monthly donations, stock gifts, tribute gifts and more. Sponsor a WinterKids program! WinterKids has enjoyed many long-term partnerships, large and small, with corporate sponsors statewide. The benefits of sponsoring WinterKids are many – and we are always interested in creating custom partnerships that work best for our corporate partners.

Volunteer Opportunities

We offer a variety of volunteer opportunities including one-time and recurring, in-person and remote, community service, and group projects. WinterKids welcomes volunteers of all ages and abilities who are enthusiastic about keeping kids healthy by getting them outside and active in the winter, and year-round. Volunteers help in the office and join us at events.

Leadership

 

Board officers

Julie Mulkern: Executive Director

 

Seth Coburn: Board President

 

Parker Swenson, Board Vice President: Operations Manager, Diversified Communications

Lisa Trundy-Whitten, Board Treasurer: Partner, BerryDunn

Julie Mulkern, Board Secretary: Executive Director, WinterKids

Derrick Hill, Past Board President: Vice President, Oldcastle Materials, Inc.

 

Board members

Justin Brewer: Performance Manager, Pike Industries

Chad Creelman: Senior Director, Sales & Marketing, WEX

Jennifer Flynn: Nurse Practitioner, Pediatrics, Central Maine Health Care

Dirk Gouwens: Executive Director, Ski Maine Association

Tom Fremont-Smith: Manager Partner, Bigelow Mountain Partners, LLC

Ryan Larsen: Corporate Merchant, Sporting Equipment, L.L.Bean

Jason Leveille: Director of Engineering, Clarity Financial

Stephen Lindsay: Director of Sales & Marketing, Greenhead Lobster

Sarah Long: Meteorologist, WMTW

Jillian Rich: Vice President, Marketing Supervisor, Bangor Savings Bank

Gabe Weiss: Legal Director, American Express

Jeff Zachau: President, Zachau Construction

At a glance

Established: 2000

Employees: 7

Annual revenue: $968,339

Top funding sources

65% Individuals and special events

18% Grants

12% Corporate support

4% Programs

1% Investments

Contact

506 Main St., Suite 10, Westbrook, ME 04092

https://www.winterkids.org

https://www.facebook.com/winterkids

https://www.twitter.com/WinterKids

https://www.instagram.com/winterkids_org

Accolades

WinterKids was the 2019 recipient of the Maine Public Health Association Public Health Program of Excellence Award, an award given to effective, evidence-based programs improving public health in Maine.

Mission Statement

WinterKids helps children develop healthy lifelong habits through education and fun, outdoor winter activity. We create opportunities for children to be active, vibrant, and healthy in the outdoors.

WinterKids is backyards, playgrounds, and mountains. We are kid-centered, teacher-approved, evidence-based, and award-winning!

Service locations

WinterKids serves kids, teachers and families in all 16 counties of Maine and five counties of New Hampshire. The WinterKids App also hosts Ski New Hampshire and the Michigan Snowsports Industry Association, helping to further support our programs in Maine.