Influencers are all the rage on social media. But companies large and small need to evaluate how they would engage and influencer to represent their brand, writes guest columnist Greg Glynn, a marketing expert.
"Innovation is just adding to what you're already doing and modifying it in a way that makes it better," Bill Seretta, executive director of Fork Food Lab, said at the trade group's annual summit.
A luxury tree house resort gets props, DeStefano & Associates binges on fast-food locations and a Biddeford elected official takes a parking garage to task for not limiting payment options.