“Product diversification is more challenging than ever because the consumer has never been more varied,” says Jenn Lever, president of the Lewiston-based brewer.
Numerous businesses have taken to social media to announce closures and support, many schools have canceled classes for the day, and Hannaford Supermarkets has delayed opening its Maine stores.
A brewer, marketer and outdoor industry entrepreneurs formed Brickyard Brands to connect small brands and small stores. The way the margins work, “everyone in the system is able to make money — the brands do, we do, the retailers do.”