Pliable Marketing

Ultimately, the brands that are most successful with sports marketing opportunities are the ones that prioritize creativity and authenticity, our guest columnist writes.

Here are the top trends Maine marketing insiders are expecting this year.

Our guest columnist offers some tips on how to work with local influencers, including non-human ones like the mascot for the Portland Sea Dogs baseball team.

One marketing tactic commonly used at events or to share information with a target audience is a Quick Response (QR) code, writes guest columnist Greg Glynn of Pliable Marketing.

In planning your marketing materials, consider using a QR code to share more information with your target audience easier and faster, writes guest columnist Greg Glynn.

The Division I school said it will opt into an NCAA settlement that allows members to pay student athletes up to $20.5 million a year out of their own budget for commercial use of name, image and likeness.

The landmark settlement, approved by a federal judge in California, covers compensation for hundreds of thousands of current and former students for commercial use of their name, image and likeness.

When done right, social media can be a successful tool for businesses and influencers.

“A TikTok ban would undoubtedly shake up the landscape of social media marketing,” says one marketing executive.

While the resolutions are as varied as the individuals they come from, there were a few common themes.