The Portland Sea Dogs, Maine Celtics and Hearts of Pine all lease venues from the city, while the Maine Mariners are tenants of Cumberland County at the Cross Insurance Arena.
This issue was overseen by Deputy Editor Renee Cordes, a Chicago Cubs fan who dug in to find out what makes the Portland Sea Dogs, Maine Celtics, Maine Mariners and Portland Hearts of Pine tick.
For the second edition of Street Sense, Mainebiz Deputy Editor Renee Cordes checks out a library repair fair, where volunteers mended a range of objects in a busy three-hour shift.
The Portland Sea Dogs, Maine Mariners, Maine Celtics and Portland Hearts of Pine are all year-round businesses with seasonal demands and pressure to win games and championships.
Every year, the Downeast region draws thousands of runners, tens of thousands of boaters and millions of hikers and bikers. Although varying by orders of magnitude, the numbers support businesses, jobs and communities.
Ultimately, the brands that are most successful with sports marketing opportunities are the ones that prioritize creativity and authenticity, our guest columnist writes.