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October 17, 2005 Edition
Edition
News
Next: Connecting the dots | Tracy Michaud Stutzman, executive director, Maine Highlands Guild, Dover-Foxcroft
Go to any country fair in Maine, and chances are good that you'll find an exhibit hall...
News
On display | The Portland Museum of Art hopes a website redesign will resonate with visitors — and produce revenue
In 1997, Time Warner Cable used the launch of the Portland Museum of Art's new website to...
News
Next: A new lesson plan | Derek Pierce, Principal, Portland Expeditionary Learning High School
On a recent Wednesday, Derek Pierce took the 83 students at Portland Expeditionary Learning High School deep-sea...
News
Next: Early adopter | Joel Glatz, vice president, Frontier Energy, South China
Just a few years ago, the idea of using vegetable oil to run a vehicle or heat...
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News
Payoff pitch | Steve Fuller, VP of corporate marketing for L.L. Bean, on the company’s new advertising strategy and the process of picking an...
Maine-based consumer brands don't come much bigger than L.L. Bean, so it's no surprise that advertising firms...
News
Next: Back from the dead | Keith Van Scotter and John Wissman, president and CEO, chief financial officer, Lincoln Paper and Tissue
When word spread in late August that a southern California firm was investing $35 million in Lincoln...
News
The gift that keeps on giving | Corporations say they make charitable donations because it’s the right thing to do, but marketing is also...
When Hurricane Katrina slammed the Gulf Coast at the end of August, the owners of Barber Foods...
News
Selling Maine | Karen Pendoley is the Office of Tourism’s new marketing director
Complaints about the state Office of Tourism are legion these days, whether due to the lackluster growth...
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News
A shift in philosophy | Wiscasset focuses on internal growth rather than recruiting new businesses
Wiscasset's cash-strapped town government recently laid off its director of economic development, a move that initially sent...
News
COMMENTARY: Say ahhh | As patients get active in choosing providers, medical practices must stand out from the crowd
Founding partner, Ethos Marketing and Design, Portland The concept of patient choice is emerging as one of the...
News
Next: Youth movement | Maggi Blue, co-director, Midcoast Magnet, Rockland
About eighteen months ago, Maggi Blue was close to moving back to the Midwest. A graphic designer,...
News
Tea time travel | A chat with Lisa Norburg, owner of Milliken House.
Founded: May 2004 Employees: 11 Startup costs: $26,400 Revenues, year one:$34,000 Anticipated revenues, year two: $45,000 Contact: 283-9691 65 North St., Saco www.millikenhouse.com What...
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News
The human touch | Focus groups are an inexpensive way to gauge reaction to new products, candidates and ad campaigns
MaryEllen FitzGerald of Critical Insights in Portland has conducted focus groups in many states and averages 150-200...
News
Next: Outside the vinyl box | Chris Briley, Josh Fedorka and Mony Hang, principals, Green Quality Homes, Portland
There's a lot wrong with the American homebuilding and real estate industries, and Chris Briley, Josh Fedorka...
News
Mixing it up | Laurie Banks says bringing sales and marketing together will bring her ad agency new clients
The idea came to Laurie Banks about a year and a half ago while she was attending...
News
Next: All aboard | Ford Reiche, president, Safe Handling Inc., Auburn
Ford Reiche helped start Safe Handling Inc. 15 years ago based on a simple premise: Maine's paper...
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