This webinar is a two-part series. Part II covers basic trademark principles that small business owners should understand. It explains what trademarks are, what they protect, how to select and clear a strong mark, and why trademark protection is an important part of building and maintaining your brand.

Topics include:

– An overview of different types of intellectual property (patents, trademarks, and copyrights)
What qualifies as a trademark
– Trademark distinctiveness spectrum
– Selecting and clearing a strong, protectable mark
– Importance and benefits of federal registration
– Proper use and maintenance of trademarks
– Enforcing your trademark and protecting your brand from infringement

About the presenter: Emily Danchuk began her career in intellectual property working at an IP firm in New York City. Emily has extensive experience in prosecution, enforcement and licensing of copyrights and trademarks and works with small business owners and artists to help them efficiently and effectively protect an important aspect of their businesses. Emily operates her own private practice, Danchuk Law, LLC. She is admitted to practice in Maine, New York and Pennsylvania and is admitted to various bars, federal courts and legal associations.

The Maine SBDC is funded by $1,050,471 in federal funds (43%), which is matched by $1,393,068 in non-federal funds (57%). Funded in part through a Cooperative Agreement with the U.S. SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact mainesbdc@maine.edu