Marketing & Media

If passed, the bill would limit businesses’ ability to use third-party data and location-based advertising to reach customers, requiring additional consent to do so.

Rancourt & Co.’s marketing campaign, highlighting Lewiston and Maine’s industrial history, generated more than 200,000 organic impressions on Instagram in February alone.

The Downtown Bangor Partnership has operated in a warren of offices up a steep, narrow stairway and not exactly noticeable to passerby. The organization finally relocated to a prominent downtown, street-level location in a landmark building.

For Maine companies that sponsor teams, return on investment ranges from employee and client perks to brand exposure and community connections.

Ultimately, the brands that are most successful with sports marketing opportunities are the ones that prioritize creativity and authenticity, our guest columnist writes.

The acquisition expands Diversified’s commercial marine portfolio. Marine Money was looking for enhanced technology and expanded event platforms and formats.

As we ring in a new year of covering the stories that matter most to Maine’s business community, we’ve put together some highlights from the past 12 months.

Rather than adding more goals to your list, start by eliminating one thing: chronic procrastination, writes guest columnist Nancy Marshall.

Here's your curated list of C-suite insights shared by 10 Mainebiz panelists this year.

Our guest columnist recommends setting boundaries and removing emotion from decision-making.