Referrals are about trust, and trust is built through mutual value. When referral sources feel supported and informed they’re more likely to continue sending qualified leads your way.
Entering a new market calls for a focused, multi-channel approach — one that blends paid, earned, owned and shared media to reach prospects across platforms and reinforce your brand, writes guest columnist Marnie Grumbach.
"From a marketing perspective, anniversaries offer an opportunity for brand visibility," writes guest columnist Marnie Grumbach. But the strategy should be carefully thought out.
While brand collaborations can be a win-win, some careful planning should go into a co-branded marketing effort, writes guest columnist Marnie Grumbach, a marketing and branding specialist.