Rich Brooks

Custom GPTs aren’t a magic bullet, but they can scale your team’s expertise, maintain consistency and free up people’s time to do more valuable work, our guest columnist writes.

Here are the top trends Maine marketing insiders are expecting this year.

Figuring out which jobs are best left to AI — and which require the human touch — is critical to using AI in a way that’s ethical, effective and profitable, our guest columnist writes.

Your customers aren’t just Googling you anymore, they’re turning to artificial intelligence, writes guest columnist Rich Brooks of flyte new media.

Start small, stay consistent and invest in outside help only when the timing and budget make business sense.

Guest columnist Rich Brooks urges businesses to drop the stock photos and show real people interacting with products or the team.

Just like the early days of social media, there have been plenty of horror stories about AI-generated content.