Steve Woods

Rather than handing out flyers or giveaways, experiential marketing reduces waste and makes a more lasting impression.

The Falmouth marketing firm said its sustainable practices make its campus one of the first net-positive structures in New England, generating more power than it uses.

Cryotherapy, IV drip therapy, infrared sauna and compression therapy are among the latest treatments on offer in a bid to refocus on preventive care, versus treating illness.

TideSmart Global is reorganizing its business units under an umbrella brand and opening its first branch beyond Falmouth.

The popular L.L.Bean Bootmobile is driving a different route this summer, as the Freeport outdoor products merchant and other retailers rethink their marketing strategies in the age of COVID-19.