Hearts of Pine LLC recently signed a lease for 3,040 square feet at 127 Marginal Way in Portland from Back Cove Co., and plans to open a new store this month.
Hearts of Pine midfielder Ollie Wright will swap his soccer kit for a golf get up when he plays in the Drive Fore Kids charity golf tournament next month in Falmouth.
The Double-A affiliate of the Boston Red Sox, et to take the field in nest week's home opener, invested $5 million in a new playing field that meets Major League Baseball requirements.
“Portland has a vibrant sports scene, but dedicated spaces that specifically center and celebrate women's sports are noticeably absent,” said one franchise owner.
Researchers at the University of New England’s Center for Sport and Business Innovation released the findings in a 20-page economic impact report shared with Mainebiz.
The Portland Sea Dogs, Maine Celtics and Hearts of Pine all lease venues from the city, while the Maine Mariners are tenants of Cumberland County at the Cross Insurance Arena.
Ultimately, the brands that are most successful with sports marketing opportunities are the ones that prioritize creativity and authenticity, our guest columnist writes.