40 Under 40: Alex Maffucci leads a craft brewery, has Italy on his mind
PHOTO / Soubanh Phanthay
Alex Maffucci is president of Atlantic Brewing Co.
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Significant professional accomplishment: I’m really proud of two additions I brought to Atlantic during my tenure. First, the addition of our second location, Atlantic Brewing-Midtown [in Bar Harbor]. It’s a restaurant and pilot brewery in one, which allows us to showcase specialty recipes as well as the introduction of our lager program.
I was also responsible for transitioning our brand from bottles to cans. Atlantic Brewing made its name in 22-ounce bottles and then in six-packs of bottles. Pivoting to cans was a big project with several underlying risks. Thankfully, the success of these two initiatives rewarded our company with double-digit growth in each year of my leadership.
Passion project: I love building things with my hands. Whether it be a home renovation or a custom dollhouse for my daughter. I have also served on the board of directors of the Maine Brewers’ Guild since 2019 and currently hold the position of treasurer.
Audacious goal: Retire to Florence, Italy, with my wife. I’d love to spend my time drinking wine and eating Italian food in the Tuscan mountains. As an Italian-American, I’m currently working on getting my dual citizenship, which is really exciting!
Favorite quote: “Life is what happens when you are busy making other plans” — from “Beautiful Boy,” by John Lennon. I think of this quote when I need to remember to slow down and enjoy the moment.
Influential book: “Random Walk Guide to Investing,” by Burton G. Malkiel. This book taught me the importance of investing early and often.
Favorite movie: “Jurassic Park.” Watching this movie reminds me to keep the kid inside alive.
Best way to recharge: I am lucky enough to have Acadia National Park in my backyard. Riding my bicycle on the carriage roads is a great way to recharge.
At age 60: Right here at the helm of Atlantic Brewing, hopefully with the next generation of Maffuccis in the wings.
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