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Updated: April 21, 2025

After nine years in Lewiston, marketing agency plans move to bigger digs in New Gloucester

A rendering shows an interior space with partitions and furniture. Rendering / Courtesy Woodull The design hasn’t been finalized yet, but this rendering by Woodhull offers an idea of what Anchour’s new space will look like, with structured zones, sound-dampening elements and more meeting spaces.

After nine years in Lewiston, branding and marketing agency Anchour signed a lease on a new headquarters at Pineland Farms in New Gloucester.

The move follows a period of rapid expansion, which grew its team by 30% since the start of 2025, now totaling 40 full-time employees, and doubled its revenue over the past two years.

“We’re growing, we’re attracting the right clients and we’ve built a team that’s capable and caring,” said Stephen Gilbert, Anchour’s CEO. “Now we’re creating a space that brings it all together.”

Reduced commutes

Founded in 2013, Anchour occupies 4,200 square feet at 199 Lisbon St. in Lewiston.

The New Gloucester location, in Durham Hall at 52 Farm View Drive, will be slightly larger at 4,400 square feet. Anchour hired Portland architecture firm Woodhull for the design and buildout.

Gilbert said the move was prompted by a variety of factors.

“As our lease approached its natural end this year, we took a step back to reflect on what our team needs for the next phase of growth,” he told Mainebiz.

New Gloucester offers a more central location for employees, many of whom live in Southern Maine or commute from out-of-state, on a campus that provides the right mix of accessibility, nature and everyday amenities. 

“The move will reduce commute times for 84% of our Maine-based staff, collectively saving over nine hours of commute time per office day,” he said. “It’s a peaceful, inspiring destination that aligns with how we want to work going forward.”

The firm began exploring options for a new location about a year ago, knowing its lease would be ending. 

“Pineland has been on our radar since 2018–19, but the timing didn’t line up then,” he said. “This time, it all came together — the right space, at the right time, in the right place.”

Search criteria included a location that was more central for the growing team, with a strong sense of place and practical considerations like natural light, walkability, quiet surroundings and easy parking. 

“We also wanted a space that would support both focused individual work and creative, team-based collaboration, without needing to compromise on either,” Gilbert said.

National client growth

Starting as a small studio, Anchour today works with established and emerging businesses across several core verticals, including service-based companies, financial institutions, consumer packaged goods and direct-to-consumer brands, and retailers. In-house capabilities include brand strategy, identity, digital experience, media and retention.

Clients include Winslow-based Marden’s Surplus & Salvage and Auburn-based appliance and mattress retailer Agren Appliance, as well as a Connecticut maker of snack products, LesserEvil Snacks; Walden Local Meat, of Tewksbury, Mass.; New Hampshire-based Lighthouse Credit Union, which has several southern Maine locations; and Virginia-based State Department Federal Credit Union. 

In getting clients, “referrals have been a major driver, but we’ve also benefited from national recognition, word-of-mouth, awards and results from our clients,” Gilbert said.

Jason Agren, president of Agren Appliance, said of Anchour: “They’ve become a deeply integrated partner, from branding to campaigns, and they consistently deliver work that has helped us grow significantly."

Walden Local's chief marketing officer said that since that company started working with Anchour, Walden Local has grown every month after years of stalled momentum, with 75% less spending on advertising. 

Going forward, Anchour expects to bring on additional staff. 

“We’ve grown by at least 10% every year since we started, and we plan to continue expanding at a steady, strategic pace,” said Gilbert. 

Less noise, distinct zones

For the new space at Pineland Farms, Woodhull is designing a space that reflects how Anchour employees work, with less noise, more focus and “smarter collaboration," Gilbert said. 

“We’re moving away from the tired, fully open office model and designing a neighborhood-based layout — structured zones by discipline that give teams both proximity and breathing room,” said Gilbert. “We’re also incorporating sound-dampened areas, lounges and 50% more meeting spaces — from quiet one-on-ones to team strategy sessions.”

The project involves gutting and renovating an existing structure with energy-efficient lighting, flexible use areas and modular design choices.

“We’re creating distinct team zones, sound-conscious areas and a thoughtful mix of spaces to support both focus and creativity,” said Gilbert. “It’s all about giving people the environment they need to do exceptional work — and love coming into every day.”

The new headquarters is expected to open in November.

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