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Updated: April 21, 2022 Ask ACE

Ask ACE: Why is a coaching culture important?

By Tom Renehan, Certified Professional Coach

Q: Why is a coaching culture important?

ACE advises: The Human Capital Institute and the International Coach Federation did a study in 2016 on the impact of a coaching culture on a company’s bottom line. They found that team performance, engagement and productivity went up in the companies that have a coaching culture. In addition, these companies had higher revenue than their industry peer groups.

The “command and control” style of leadership does not promote employee engagement, personal development, or a team member’s perception that his or her contributions are valued. Instead, research shows that developing a “coaching culture,” is more effective.

A coaching culture supports employees so that they learn new skills and become greater assets to the company. The support is provided by a management culture emphasizing training, regular feedback, and opportunities for growth to a more engaged and energized workforce.

Should an organization want to develop a coaching culture with their leaders and managers, developing their skills is a must. Skills like building trust, listening and communication, managing progress and accountability are just a few of the skills that your team will need. Accountability and buy in from top leadership is also required for successful cultural change.

Gallup’s ongoing study of employee engagement discussed in their 2020 study that moving from boss to coach is a sure way to increase engagement. The leaders who know how to identify team members strengths and use and build the strengths to achieve better outcome is a step in achieving high development culture.

For more on this topic, see “Why You Need a Coaching Culture” at www.consultexpertise.com/blog/9470305.

Tom Renehan of Yarmouth-based Tom Renehan Coaching and Leadership Development, is a Certified Professional Coach working with individuals and groups to improve their leadership skills. He is certified in Leadership Effectiveness 360, an assessment measuring 22 leadership behaviors. He can be reached at tom@tomrenehan.com.

About ACE

The Association for Consulting Expertise (ACE) is a nonprofit association of independent consultants who value “Success through Collaboration.” The public is welcome to attend its regular meetings to share best practices and engage with industry experts. For more information go to www.consultexpertise.com.

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