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Marie and Dell Emerson, who manage Wild Blueberry Land in Columbia Falls and sell wild blueberries out of a blueberry-shaped retail shop on Route 1, are developing a marketing push to differentiate Maine’s wild blueberries from cultivated berries grown elsewhere.
The Ellsworth American reported the couple started a nonprofit museum focused on the industry to help educate blueberry buyers about the product. The museum will have a website designed to educate the public about the benefits of wild blueberries. The project is still in development.
“We need to differentiate between these high-bush cultivated berries and our special wild ones,” Marie Emerson told the paper. The online component is expected to help the marketing push.
“That’s going to help with marketing — people can click on and drill down and learn about blueberries,” she said.
They’ve secured a private donation for the project and have been working with volunteer students and faculty from the University of Maine. She said they hope to break ground on the building in the spring.
This year’s blueberry crop has been smaller due to bad weather and financial issues. David Yarborough, blueberry specialist with the University of Maine’s Cooperative Extension, told the newspaper that a reduction in oversupply could improve pricing in 2018.
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Learn moreThe Giving Guide helps nonprofits have the opportunity to showcase and differentiate their organizations so that businesses better understand how they can contribute to a nonprofit’s mission and work.
Work for ME is a workforce development tool to help Maine’s employers target Maine’s emerging workforce. Work for ME highlights each industry, its impact on Maine’s economy, the jobs available to entry-level workers, the training and education needed to get a career started.
Few people are adequately prepared for all the tasks involved in planning and providing care for aging family members. SeniorSmart provides an essential road map for navigating the process. This resource guide explores the myriad of care options and offers essential information on topics ranging from self-care to legal and financial preparedness.
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