Down East producer of Kelp Krunch and Dulse seaweed products plans $1.5M expansion
Photo / Courtesy of Maine Coast Sea Vegetables
Sea Grant's Sarah Redmond
Photo / LAURIE SCHREIBER
Seraphina Erhart and her dad, Shep Erhart, co-founder of Maine Coast Sea Vegetables, in front of their current facility in Franklin. In May, the company will move to a larger headquarters and production site in Hancock.
A Down East company that turns sea vegetables into tasty treats is expanding.
By May, Maine Coast Sea Vegetables plans to move from Franklin to Hancock, into twice the space with better access to transportation.
Its products are sold under the brands Kelp Krunch, Sea Seasonings, Dulse and others. Its sheets of nori are used as wraps for sushi and California rolls.
With its products in Whole Foods, small chains and independent health food stores, Amazon and its own site (seaveg.com), the company's sales are booming — and it has outgrown its existing patchwork production plant, which General Manager Seraphina Erhart calls “a rabbit warren.”
“We're bursting at the seams,” Erhart says cheerfully as she takes a visitor on a tour. She is the daughter of Shep and Linnette Erhart, who launched the business in 1971 to process edible seaweed. At that time, the business was run out of the Erharts' home, where they processed 200 pounds of edible sea vegetables the first year. Maine Coast Sea Vegetables moved into its current building, a former production facility for a salmon farm, in 1998.
Over the years, the company added onto the building numerous times to accommodate processing, product development, storage and shipping. Today, it's easy to get lost among ramps and stairs leading to multiple levels, out-of-the-way warehouses and backyard trailers.
That will change in May, when the company moves within Hancock County to its new facility in Hancock, 12 miles from the current site in Franklin. Construction is under way. Move-in will take place after the plant is equipped and certified organic. It is expected everyone on the current staff of 19 will stay on; the new space will accommodate up to 25 workers.
Shep Erhart credits Seraphina, who was hired four years ago, with bringing new energy to help fulfill his dream of having a custom-built facility.
At 17,600 square feet, nearly twice the size of the current plant, the $1.5 million facility will have a better layout for storing raw ingredients, processing, packaging and shipping.
A research-and-development kitchen will allow cooks to test recipes and give public demonstrations. The lobby will be devoted to public outreach. The owners hope to educate students and the general public about sea vegetables, including nutritional information and recipes. A sliding wall between the kitchen and a conference room will allow the space to become a classroom.
“We built it for 10 years out, so yes, we will grow,” says Shep Erhart. “We're not saying exactly how fast or what's next, but we're saying we need more space and we'd like to put new product on line.”
The $1.5 million facility was financed by bank and Small Business Administration loans.
Today, the company contracts with more than 50 harvesters. About 100,000 pounds are harvested along the coast from Bar Harbor to Eastport, but also from the waters around Grand Manan Island in New Brunswick. The harvest stretches from early April to late October.
About 60% of the harvest is dulse, which has a rich red color and is soft and chewy. It's often used in soups and is primarily found around Grand Manan. Other sea edibles include alaria, which favors turbulent areas and can be hard to reach, sugar kelp, laver, sea lettuce, bladderwrack, rockweed and Irish moss. All are Maine natives.
Maine Coast Sea also buys 100,000 pounds of North Atlantic natives each year from other wholesalers, mainly in Iceland.
Like land vegetables, some seaweeds taste better raw, others cooked. Some are ground as condiments or for use as nutritional supplements in capsule form. Roasted laver makes a great topping, while dulse is tasty right out of the bag. Kelp Krunch bars, one of the most popular products, are made with sugar kelp. Nori is used for sushi.
“Everyone knows what a sushi roll is now,” says Seraphina. “That was not the case 20 years ago.”
Most of the world's seaweed harvest is used for fertilizer, animal feed and extracts such as carageenan, a thickener.
Maine Sea Grant at the University of Maine at Orono, one of 33 NOAA Sea Grant programs, says there are more than 250 species of sea vegetables in the Gulf of Maine. Most are edible, although not necessarily tasty. Fewer than a dozen are commercially harvested.
In Maine, rockweed has comprised over 95% of Maine's seaweed landings by weight over the past five years. An estimated 16.7 million pounds of rockweed was harvested in 2013, compared with 468,900 pounds of other seaweeds. Most rockweed in Maine is processed into two general product categories — nutritional supplements for animals and people and concentrated fertilizers. With a total estimated value of $20 million per year, rockweed is one of Maine's most valuable marine resources. It is also an essential component of Maine's intertidal zone, providing food, shelter and spawning habitat for a variety of small marine organisms.
For all seaweeds, the Department of Marine Resources issues around 100 harvester licenses annually. It remains a small industry, employing a total of 115 workers on the waterfront and in plants. The DMR and industry are currently working on a management plan to assure rockweed is harvested sustainably into the future.
Regulations regarding sustainability are relatively minimal, especially compared to fisheries. But Erhart says he requires his independent contractors to limit their harvest to 30% to 50% of a bed, depending on the species, a percentage he's observed as sustainable over his 43 years in the industry.
While the industry remains small, Maine Coast Sea Vegetable is seeing increased demand. Originally, the products appealed to natural foods enthusiasts and consumers on macrobiotic diets. Today, the vegetables are touted for their nutritional value, including vitamins, calcium and iron.
Learning from disasters
There are efforts to increase the amount of farmed, cultivated seaweed, prompted in part by two 2011 disasters.
Japan's March 2011 Fukushima nuclear accident stirred fears of radioactive seafood products on the Pacific coast and created demand for Atlantic seaweed and seafood.
“Everyone was scared, so they were looking for seaweed they felt they could trust out of the Atlantic,” says Seraphina Erhart. “There was also a group of people who wanted to buy up as much as they could that had been harvested before Fukushima. So we did three months of sales in six weeks.”
Then, in August 2011, Hurricane Irene washed seaweed out to sea, reducing the year's harvest.
“So we felt an increased demand on our supply and had less supply than ever,” Seraphina says. “That was around the time Shep started saying we needed to come up with new products and have more secondary products. We looked around and said, 'Where and how are we going to accomplish that in this facility?' The combination of all that happening, within a year, was a huge push for both the new facility and for farming. And it seemed we couldn't do one without the other.”
The Erharts concluded they needed greater capacity to process farmed seaweed.
“The wild stuff trickles in over the course of a season, but a farm is more likely to produce a huge amount in a short period of time,” Seraphina says.
In 2013, with a $19,842 grant from the Maine Technology Institute, Shep Erhart began working with the University of Maine's Center for Cooperative Aquaculture Research in Franklin and the Sea Grant Cooperative Extension to develop seeded nets and ropes for aquaculture production.
Elsewhere, research and practice are coming together. Sea Grant's research is advancing seaweed farming by building on research conducted by University of Maine Professor Susan Brawley.
From Portland, Ocean Approved LLC, founded by Tollef Olson in 2006, is farming open-ocean sugar kelp. At a 35-acre site off Sorrento, in Frenchman's Bay, Sea Grant marine extension agent Sarah Redmond is leading the way on a collaboration that includes Shep and lobster fisherman James West. Redmond has been working with Brawley in the lab and setting up trials with shellfish farmers interested in seeding seaweed around existing harvest sites as a supplemental crop.
“There's a lot of momentum, as a new industry,” Redmond says. “Ocean Approved is at the commercial scale and produce their own seed. Others are figuring out how to culture it. Every site is different and every situation is different, and none of that infrastructure has been established.”
Shep Erhart says it will be five years before he gets a commercially viable crop. “The good news is, it's happening successfully elsewhere in the North Atlantic. We just have to figure out this particular bay and our particular parameters,” he adds.
It could be that climate change, ocean acidification and invasive species will make farming an increasingly important part of the industry, he adds.
“Climate change is happening in the seaweed kingdom as well as everywhere else on the planet,” he says. “This year, we got enough wild-harvested seaweed, not as much as we did last year — and not more. So we may be at the threshold of sustainable harvest of the wild crop. It makes sense — if we're going to meet increasing demand — that we cultivate it.”
At the same time, seaweeds are adapters.
“They've been through a bunch of ice ages,” he adds. “They're millions of years old. They've survived a lot of changes. And so will we.”
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