Photo / Courtesy Legacy Properties Sotheby’s International Realty
Dana Whitney
Updated: October 11, 2024
Legacy’s longtime marketing director adds real estate sales
Legacy Properties Sotheby’s International Realty said that Dana Whitney, who has been serving as the director of marketing since 2012, is expanding her role by incorporating real estate sales into her portfolio.
“Dana’s marketing expertise has always been a key driver for our success,” said Chris Lynch, Legacy’s president. “Her decision to broaden her focus to include real estate sales is a tremendous value-add for our clients.”
As director of marketing, Whitney has led Legacy’s marketing strategies for over a decade. Her experience in branding, property management and real estate marketing lends itself to the sales process, according to a news release.
Before joining Legacy, she owned and operated a graphic design and branding company. It was during this time that she began collaborating with real estate agents, including her mother, Ginny Whitney. That sparked her interest in the sales side of the business.
Her decision to become an agent reflects her desire to further integrate her marketing expertise with direct client service in the Maine real estate market, according to the release.
Whitney has also spent more than a decade managing luxury apartment communities in southwest Florida, handling up to 650 units as a property manager and area director. She served as president of the Southwest Florida Apartment Association.
With more than 100 agents, Legacy has offices in Portland, Kennebunk, Brunswick, Damariscotta, Camden and Northeast Harbor.
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