More than 8,200 Mainers sign up for health insurance through CoverMe
More than 8,200 Mainers have selected health insurance coverage through CoverMe.gov, Maine’s new insurance marketplace, during the first two weeks of open enrollment.
During the open enrollment period from Nov. 1-13, 862 new and 7,416 returning Maine consumers selected plans for health coverage in 2022.
At CoverME.gov, Maine people can compare plans, apply for financial assistance, and enroll in a 2022 health plan.
Maine recently launched its own health insurance marketplace that replaced the federal government website used to purchase insurance under the Affordable Care Act.
“As open enrollment continues through January 15, 2022, we urge anyone in need of health insurance to visit CoverME.gov to check out options and sign up for a plan. Coverage is more important and affordable than ever,” said Health and Human Services Commissioner Jeanne Lambrew.
In the same two-week period, 26,724 Maine people visited CoverME.gov. The Consumer Assistance Center has received 9,549 calls and chats, while 10,276 people have used the plan compare tool on CoverME.gov, which allows users to get information about eligibility for financial assistance and evaluate plan options prior to starting an application.
Maine launched a comprehensive marketing campaign to raise awareness of Maine consumers' options for coverage through the Marketplace, including social and digital media, ads on buses, bus shelters, diner placemats, TV and radio ads that begin airing statewide this week, and outreach to previously underserved populations including Maine’s immigrant communities.
This year, Maine people can take advantage of additional federal financial assistance that makes coverage more affordable.
More than 80% of people shopping at CoverME.gov qualify for help paying for health insurance. With extra assistance from the American Rescue Plan, nearly 25% of consumers in Maine enrolled in a plan in 2021 with a monthly premium of $10 or less. The assistance will continue to be available in 2022. Even those who were not eligible in the past can likely get assistance to lower monthly premiums and other out-of-pocket costs.
As in previous years, those who already have a marketplace plan will be automatically re-enrolled in their current plan or the most similar offering from their health insurance carrier.
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