Now with five locations, the Holy Donut is sweet on Brunswick

Photo / Jamie Delaney A new Holy Donut is opening next week at 147 Pleasant St. in Brunswick.

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The Holy Donut, the Portland-based pastry purveyor known for its potato donuts, is opening a location in Brunswick next week.

Situated at 147 Pleasant St. (U.S. Route 1), the new Holy Donut shop is designed with convenience in mind, according to the company. The building, a former Tim Hortons coffeehouse, has ample parking and a drive-through window, as well as a cozy dining room.

“Bringing the Holy Donut to Brunswick and the midcoast region is an exciting venture for us,” said Jeff Buckwalter, co-owner and CEO of the Holy Donut.

“The community’s vibrant spirit is a perfect match for our brand, and we’re eager to introduce our handcrafted donuts to new friends and neighbors. We believe in creating moments of joy through our food, and we look forward to making those connections here.”

Like other Holy Donut locations, this shop will offer flavors that rotate with the season, alongside year-round favorites like dark chocolate sea salt and maple bacon.

The Holy Donut announced it would be expanding to Brunswick in December 2023. Since March, the business has been serving sweet treats in Brunswick from a food truck, Thursday through Sunday.

To celebrate the brick-and-mortar launch, the donut shop will hold a grand opening on Friday, May 17, and a ribbon cutting ceremony celebration will take place from 9-10 a.m.

The Holy Donut is a locally owned family business founded in 2011. In 2012, It opened its first store on Portland’s Park Avenue. Today, the business operates two locations in Portland, one in Scarborough and one in Arundel, and employs 100 people.

The company has had ups and downs, closing a store on Portland's Exchange Street in 2020 and then opening at the former Bill's Pizza on Commercial Street in 2021. The Holy Donut shuttered an Auburn shop in February 2022 because business was slower than expected.