Portland marketer DerSimonian merges with Massachusetts design firm
Courtesy / Eri
From left, Raffi DerSimonian and Erjon Metohu merged their Portland and Massachusetts marketing agencies, which have long partnered on projects.
Portland marketing agency DerSimonian LLC has merged with a Worcester, Mass., firm and says their combination formalizes a longstanding partnership.
DerSimonian merged with Eri Design Inc. and the new firm will be called ERI, according to a news release. The offices in Portland and Worcester will remain.
Terms of the merger were not disclosed.
The two agencies have previously partnered on projects for higher education and nonprofit organizations. The formal merger was partly driven by increased demand for bundling together expertise each organization has delivered separately, the release said.
DerSimonian LLC was founded by Raffi DerSimonian, who has over 20 years of experience in public relations, marketing, communications, institutional advancement and organizational development. His firm has worked for New England institutions through brand launches, marketing strategies and advancement campaigns.
He moved back to his home state of Maine to become director of marketing and communications at Maine College of Art & Design, and later launched a consulting practice, which has built brand identities and supported marketing goals for colleges, universities, public school systems, health care institutions and nonprofits.
Eri Design was formed in 2005 by Erjon Metohu, and has expertise in website and application development for universities and other institutions.
“This merger represents a formalization of something that we’ve known since we started working together more than a decade ago: our combined team with deep expertise in .edu and .org brand strategy, marketing and web technology sets us apart from other agencies and enables us to deliver even more powerful results for our clients” said DerSimonian, who serves as vice president and chief strategy officer of the merged companies.
Together, they will provide website redesigns, application development, digital marketing strategies, SEO, content development, brand strategy and amplification, advancement support, and specialized training and workshops.
“Today, it’s not enough to have the technical competencies to design, code and implement site redesign,” said Metohu, who serves as president of ERI. “Our clients need their websites to powerfully express and amplify their institution’s brand, plus make it easier for their teams to become content creation and content management experts.”
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