March 20, 2014
State pursuing 5-year plan to boost tourism
The Maine Office of Tourism has announced a new five-year plan to increase tourism spending by $1 billion by 2019, partly by courting international travelers and people in the millennial generation, from 18 to 35 years old.
The Maine Public Broadcasting Network reported Mark Orwoll, the international editor at Travel and Leisure Magazine, told an audience at the Governor’s Conference on Tourism in Bangor Thursday that international travelers and millennial travelers are the two fastest-growing groups of tourists in the world.
The news station reported state officials are working with the advertising agency BVK and the Dilenschneider Group to lead video and Web-based advertising campaigns for the state.
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