Super Bowl party brings revenue to the Regency
In an effort to attract business on an otherwise slow night, the Portland Regency Hotel & Spa threw its first Super Bowl party Sunday with promising results.
For the first time in the hotel's 23-year history, patrons were welcome to attend a Super Bowl XLIV party in the Armory Room and Armory Lounge, located in the hotel's lower level, according to Ben Bragdon, manager of the Armory Lounge.
The hotel sold $30 tickets to enjoy a hot and cold buffet, and rooms were discounted to $44 Sunday night. He says 120 people attended the party, bringing in $3,600 in ticket sales. The hotel's 95 rooms were 80% booked, adding another $3,344 in room revenue.
Super Bowl Sunday is a traditionally quiet night for the hotel, Bragdon says -- but since many people call in sick on Monday morning following the Super Bowl, the Regency wanted to capitalize on that.
A 2008 survey of 1,430 working adults conducted by The Workforce Institute at Kronos Inc., a Chelmsford, Mass.-based high tech firm, found that an estimated 1.5 million employed U.S. adults may call in sick to work the day after the Super Bowl.
Bragdon says next year the hotel will expand the Super Bowl Party to the ballroom upstairs, but already has plans in the works for another bash this year. "The next thing will be a Kentucky Derby party in May."
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