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How Content Marketing Works For Advertisers 


What the Mainebiz Biz Marketplace means for your business

Content marketing with the Mainebiz Biz Marketplace allows you to create and share your story and content with Maine’s business decision-makers. As a 25-year-old, award-winning media company, Mainebiz has built an audience that is engaged with our trusted business content. Now your organization can align and associate your content with Mainebiz in order to better define and control your marketing message, the dissemination of information, and to promote your brand.

Adding a sponsored content strategy to your marketing  plan is important:

  • 94% of B2B buyers do online research before purchasing and may consult up to 10 sources before purchase
     
  • 84% visit your website
     
  • 77% use Google search
     
  • 41% read user reviews

 Why do B2B companies use content marketing?

  • 82% brand awareness: Enhance brand awareness by creating content that customers find interesting and valuable
     
  • 74% lead generation: Build confidence in your brand
     
  • 71% customer acquisition: Allows prospective customers to get to know your brand early in their decision-making process
     
  • 68% thought leadership: Establish your company as a thought leader and a credible authority
     
  • 64% engagement: Build engagement with future customers
     
  • 57% customer retention: Remind current customers of the value of your products or services
     
  • 57% website traffic: Drive traffic to your website and fuel your online presence via social media and SEO
     
  • 45% sales: Boost sales by sharing your expertise and by putting a face on your brand