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Maine's newest pro sports team now has a name.
The men's soccer squad, which will debut next year in USL League One, on Saturday unveiled the team's identity: the Portland Hearts of Pine.
The Hearts name draws upon global soccer traditions, shared by clubs such as Heart of Midlothian F.C. in Scotland and Accra Hearts of Oak S.C. in Ghana.
However, some Mainers have criticized the name, saying it sounds awkward or misleading.
Brian Corcoran, founder and chief engagement officer of Shamrock Sports & Entertainment in Portland, said he's generally a fan of the Hearts brand but that it is "a bit busy."
Love it or hate it, the brand has already found its way onto team merchandise, including T-shirts that sell for $25.
Maine's newest pro sports team now has a name.
The men's soccer squad, which will debut next year in USL League One, on Saturday unveiled the team's identity: the Portland Hearts of Pine.
The Hearts name draws upon global soccer traditions, shared by clubs such as Heart of Midlothian F.C. in Scotland and Accra Hearts of Oak S.C. in Ghana.
However, some Mainers have criticized the name, saying it sounds awkward or misleading.
Brian Corcoran, founder and chief engagement officer of Shamrock Sports & Entertainment in Portland, said he's generally a fan of the Hearts brand but that it is "a bit busy."
Love it or hate it, the brand has already found its way onto team merchandise, including T-shirts that sell for $25.
- 1219 Votes
- 5 Comments
5 Comments
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Lauren Manera
April 30, 2024Maybe if someone came up with a nickname immediately, it could help us forget this name. If you have to explain the name, it doesn't work.
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Dora Anne Mills
April 29, 2024I love the name and logo! They're unique and they're Maine. I'm sure when people first heard the name "Sea Dogs" they scratched their heads; yet now it's a beloved household name. The same will be for the Hearts of Pine!
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April 29, 2024
Can't wait to see the poll about the winter carnival logo...
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April 29, 2024
Love it. Up the Hearts! ❤️
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The Giving Guide
The Giving Guide helps nonprofits have the opportunity to showcase and differentiate their organizations so that businesses better understand how they can contribute to a nonprofit’s mission and work.
-
Work for ME
Work for ME is a workforce development tool to help Maine’s employers target Maine’s emerging workforce. Work for ME highlights each industry, its impact on Maine’s economy, the jobs available to entry-level workers, the training and education needed to get a career started.
-
Senior Smart
Few people are adequately prepared for all the tasks involved in planning and providing care for aging family members. SeniorSmart provides an essential road map for navigating the process. This resource guide explores the myriad of care options and offers essential information on topics ranging from self-care to legal and financial preparedness.
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Annie Wadleigh
It's "Hearts" for short. Part of the idea for the name and brand was as a symbol of Mainer's resilience. The branding also makes reference to Kevin Fahrman, the “Valentine’s Day Bandit,” who spent decades putting hearts up around Portland every Feb. 14 before he died last April. It's a nice touch and speaks to the compassionate community spirit of Mainers.