A Look Back: No use crying over spilled milk
A Maine brand that captured consumers’ hearts — but faced production challenges — died five years ago. Maine’s Own Organic Milk, better known as MOO Milk, closed in May 2014 after just five years in business. The closure was sudden, and the Maine Farm Bureau, a nonprofit, jumped in quickly to offer relief to farmers affected by the action. The CEO said MOO Milk's processing equipment experienced frequent breakdowns and there was fear of a “catastrophic failure” of the equipment, which had been acquired from another dairy producer.
“The irony is that only as recently as a couple of weeks ago we had secured most of the funding we needed” to build a new facility, the CEO said. Even with the funding, construction of a new site would have taken at least 18 months.
Fun fact: Maine’s unemployment rate dipped to 2.9% in August and has been below 4% for 44 straight months, according to the Maine Department of Labor. It seems like a distant memory but, according to the Mainebiz 2014 Fact Book, unemployment was at 6.6% in March of that year and 7.5% in March 2013.
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