Allagash Brewing named 'Brewer Partner of the Year'

Allagash Brewing Co. won the second annual National Beer Wholesalers Association’s "Brewer Partner of the Year" Award on Tuesday at the association’s 79th annual convention in Chicago.

The awards recognize brewers across the country for their efforts in beer production, education and distributor support.

“The U.S. is enjoying a Golden Age for beer thanks to a robust and competitive system of independent distribution, which provides access to market for brewers of all sizes, creates a competitive playing field for brewers of all sizes and generates excitement for consumers,” NBWA President and CEO Craig Purser said in a prepared statement.

The NBWA recognized Allagash for providing its distributors with posters, videos, artwork and sales sheets about the Portland-based brand. Allagash also created a custom profit calculator app that allows distributors to calculate how much money each product can make at retail compared to competing brands. That data can then be shared with retail buyers.

“[When wholesalers visit Allagash], it is common for a brewer or member of the operations team to personally thank you for selling their beer,” Joey Waraskevich, Pine State Trading’s craft manager, said in a statement. “Furthermore, it will take you five minutes of being in the brewery to discover that everyone is genuinely proud of where they work.”

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