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Updated: August 5, 2024 Ask ACE

Ask ACE: How can I amplify my coaching impact with AI without losing the human connection?

Q: How can I amplify my coaching impact with AI without losing the human connection?

ACE advises: While some industry leaders explore replacing coaches with artificial intelligence, the most effective use of AI remains as a tool to augment human expertise. By leveraging technology to deepen understanding and tailor strategies, coaches can ensure the essential component in coaching — the human connection — is not just preserved but enhanced.

1. Synergy of AI and human insight: Think of AI as a super smart assistant who swiftly sifts through vast amounts of data to unearth patterns that might escape the human eye. With these insights, clients can gain greater awareness and create precise development plans that align with their unique needs and aspirations, driving targeted and transformative growth.

2. Benefits of integrating AI in coaching: Incorporating AI into your coaching toolkit can transform your practice by offering three main advantages: efficiency, depth of insights, and personalization. Enhancing your practice with AI allows you to free up time to focus on creating transformative coaching interactions and fostering meaningful breakthroughs and growth in your clients. AI can also offer a comprehensive view of a client’s progress, facilitating adaptive development and enhanced analysis for evaluating progress.

3. Ethical application of AI: Integrating AI in coaching requires a strong ethical framework to protect client confidentiality and data security. Coaches must anonymize and secure sensitive information through data cleansing, encryption, and compliance with relevant data protection regulations. Transparency with clients about data use and protection is essential. Maintaining high ethical standards throughout our foray into AI ensures compliance, trust and the preservation of the human connection.

4. Are you ready? For coaches ready to evolve their practice, AI offers a path forward. AI enhances the impact of coaching without overwhelming the process. Embracing AI as a tool to support, rather than replace, the human touch is key to ensuring coaching remains a deeply personal and transformative experience.


Cassie Crosby retired from the U.S. Army in 2021 and founded Iterata Solutions, leveraging her military background and coaching expertise to revolutionize leadership development. She can be reached at cassie@iteratasolutions.com.

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