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October 1, 2018

Gelato Fiasco moving some production to Michigan to keep pace with growth

Photo / Tim Greenway Joshua Davis, co-founder and CEO of Gelato Fiasco, stands inside the company's Flavor Factory in Brunswick. The company plans to relocate some production from its Brunswick plant to a co-packing facility in Michigan in order to keep pace with continuing growth in national sales.

Gelato Fiasco Inc. plans to relocate some of its production from its headquarters in Brunswick to a plant in Michigan — a move spurred by the company’s need to keep pace with its continuing growth in national sales.

The Portland Press Herald reported that Gelato Fiasco co-founder and CEO Joshua Davis said the production change will take effect in late October and will result in the elimination of eight positions at the company’s “Flavor Foundry” in Brunswick. Affected workers are being offered jobs in other parts of the company, the newspaper reported.

“We just have been unable to keep up with production at our current facility,” Davis told the newspaper, adding that some production would be moved to a co-packing facility in Michigan.

Davis, who was honored as the 2016 Mainebiz Small Company Business Leader of the Year, told Mainebiz in April that Gelato Fiasco had just added 250 grocery locations in New England, making it the fastest-growing pint brand in the United States. Shaw's Supermarkets, Walmart and Market Basket will each offer up to seven flavors of Gelato Fiasco pints at all New England stores, the Brunswick-based company said.

The new stores added to Gelato Fiasco's existing New England presence, which includes many Hannaford stores in Maine, Stop & Shop and independent retailers. Nationwide, customers can find the brand at outlets including Harris-Teeter, Safeway, Fresh Market, and at a wide variety of independent retailers. Gelato Fiasco operates scoop shops in Brunswick and Portland and opened a third in Orlando, Fla., in early May.

In January, the company announced it was adding to its management team to better manage its rapid growth. The company reported at that time that it had a workforce headcount of 50 to 65 employees and was on track to produce more than 12,000 pints daily for distribution to 6,000 U.S. grocery outlets.

Davis also told Mainebiz at that time the company was projecting it would reach $10 million in sales this year.

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