High-tech toy maker picks Lewiston for supply deal after global search

A New Hampshire-based maker of toys that connect with smartphone apps has landed supply deals with three companies in Lewiston after conducting a global search to create a supply chain for a new high-tech toy.

Physical Apps is partnering with Jones & Vining, Allen Manufacturing and Great Lakes Fulfillment Service to help with the manufacturing and distribution of the new product, the Lewiston-Auburn Economic Growth Council said on Monday.

Dina Jackson, a spokeswoman for the economic growth council, told Mainebiz that while Physical Apps will not move any jobs to Lewiston, its new partnerships with the three Lewiston companies will ultimately lead to the creation of new jobs and investment in the city. The company is opening 1,165 square-foot satellite office at the Key Bank Plaza on Lisbon Street.

Jackson said Jones & Vining will manufacture components for Physical Apps' new high-tech toy, while Allen Manufacturing will create a harness to go with it. Great Lakes Fulfillment Service will help the company with distribution of the product.

It’s unclear whether the high-tech toy is a brand new product or the “TheO SmartBall,” an interactive toy that connects with smartphones advertised on the company’s website.

Jackson said Physical Apps chose Lewiston for its new supply chain after Steve Von Vogt, president and CEO of Maine Marine Composites, contacted the Maine Department of Economic and Community Development on behalf of the company in January to inquire about Jones & Vining. Brian Doyle, a DECD account executive, then contacted the Lewiston-Auburn Economic Growth Council to facilitate a meeting with local development officials later that month.

Jackson said the the economic growth council, Finance Authority of Maine, Androscoggin Valley Council of Governments and city of Lewiston have provided assistance to the company.

“They were pleasantly surprised, considering this search started globally,” Jackson said of Physical Apps, noting how the partnership will use traditional manufacturing processes to create a high-tech component.