Image / The Holy Donut
Holy Donut's social media 'reveal.'
December 24, 2023
Holy Donut heads to Brunswick for next location
File photo / Tim Greenway
The Holy Donut will open a store at 147 Pleasant St. (U.S. Route 1) in Brunswick.
The Holy Donut is expanding to Brunswick, with plans to open a shop in spring 2024 in a former Tim Hortons coffeehouse.
Located at 147 Pleasant St., which is also U.S. Route 1, the new Holy Donut will be based in a freestanding building with ample parking and a drive-thru window.
“This site has been on our radar for a few years because of its location, traffic flows for both locals and tourists, drive-thru layout and the number of requests we consistently get to set up shop in the Brunswick area,” Katie Mackie, Holy Donut’s marketing coordinator, told Mainebiz.
“We believe that Brunswick is the perfect next location for us,” she added. “We are excited to be part of the Brunswick and midcoast community.”
MackIe said the new location expects to employ around 20 people.
“We will be opening the hiring pool to current team mates who are interested in transferring, then will begin the external hiring process,” she said.
Social media reveal
Holy Donut, known for its potato donuts, has two locations in Portland, one in Scarborough and one in Arundel.
The company has had its ups and downs since the start of the pandemic, closing its store on Portland's Exchange Street in 2020 and opening a new shop in the former Bill's Pizza on Commercial Street in 2021. After a brief foray into Auburn, the company decided to call it quits in February 2022 after business was slower than expected.
The family-owned business, led by co-owner and President Jeff Buckwalter, announced the Brunswick move in a social media video post.
For the video, Michaela Paddock, the company’s director of retail operations, put her hand over a Holy Donut cap featuring the names of four possible locations — Rockland, Waterville, Bangor and Brunswick — before revealing Brunswick as the choice.
As the Brunswick interior undergoes renovation, Holy Donut said its team is exploring options for limited outdoor pop-up sales as well as creative ways to partner with other local businesses, schools and community groups, as they have in Portland, Scarborough and Arundel and the Kennebunks.
“We are thrilled to finally join the Brunswick community,” Buckwalter said. “This is a location we have had our eye on for some time now. Our teammates can’t wait to make and serve our Maine potato donuts to our midcoast guests.”
Mackie said the company has not yet chosen the contractors for the Brunswick renovation, “but will be reaching out once our complete scope of work has been clarified.”
She also said the renovations will be mainly cosmetic.
“We are fortunate that the location was well maintained over the years,” she said. “It was vacant and we are familiar with renovating a Tim Hortons location.”
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