September 14, 2012
L-A looks to rebrand its image
Maine's twin cities of Lewiston-Auburn are searching for a new brand.
The Sun Journal reports that two area economic development agencies are gathering more information about public impressions of the L-A area with an eye toward updating the "It's Happening Here" slogan.
The paper reported that a recent survey took input from 381 area residents about their perceptions of everything from satisfaction with where the community is headed to what kind of reputation they think others in the state have of the Twin Cities.
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