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The Greater Portland area hosted 5.4 million visitors in 2016 who spent $682 million at area businesses and generated $67 million in taxes, according to figures out on Thursday.
The numbers were released during the Greater Portland Convention + Visitors Bureau 35th annual meeting at the Holiday Inn by the Bay. The organization used the occasion to unveil a name change to Visit Portland, rebranding itself in line with industry-wide trends.
“'Visit Portland' is not only a call to action, it’s also an invitation,” said Lynn Tillotson, the organization’s president and CEO, in a statement.
She added: “The name 'Visit Portland' is critical in promoting Greater Portland’s distinctive allure, while remaining committed to serving our regional partners — comprised of 12 surrounding towns in the metropolitan area as well as the Casco Bay islands.”
More than 200 metropolitan areas have rebranded themselves in a similar fashion, including Baltimore, Dallas, Denver, Orlando, Philadelphia and Phoenix, driven in part by a move towards simpler web addresses, social media handles and hashtags.
Visit Portland said its trademarked new name will help differentiate Maine’s largest regional Destination Marketing Organization from Travel Portland in Oregon.
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Learn moreThe Giving Guide helps nonprofits have the opportunity to showcase and differentiate their organizations so that businesses better understand how they can contribute to a nonprofit’s mission and work.
Work for ME is a workforce development tool to help Maine’s employers target Maine’s emerging workforce. Work for ME highlights each industry, its impact on Maine’s economy, the jobs available to entry-level workers, the training and education needed to get a career started.
Few people are adequately prepared for all the tasks involved in planning and providing care for aging family members. SeniorSmart provides an essential road map for navigating the process. This resource guide explores the myriad of care options and offers essential information on topics ranging from self-care to legal and financial preparedness.
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