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September 19, 2012

Online SBA tool provides free market research

A new online tool aimed at providing small businesses with market research information is now available through the U.S. Small Business Administration.

The free online tool — called SizeUp — is available at sba.gov/sizeup and can help businesses identify new customers and compare businesses against one another with data from hundreds of private and public sources, according to an SBA press release.

The site aims to help small business owners make decisions with geographic information, recommendations for where to advertise and other market research.

The SBA has licensed SizeUp from GIS Planning Inc. for one year.

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