Boyne Resorts
The new logo for Pleasant Mountain
September 14, 2022
Owner of Shawnee Peak will restore ski area's original name, Pleasant Mountain
Courtesy photo
Shawnee Peak will be known as Pleasant Mountain going forward.
The owner of the Shawnee Peak said Wednesday it will restore the ski area's original name.
Going forward the Bridgton ski area will be known as Pleasant Mountain.
Boyne Resorts said the new identity will be used for the upcoming ski season.
The original name was associated with a resort in the Pocono Mountains that had common ownership. Neither resort had any connection to the Shawnee Tribe, which is based in Oklahoma.
In a news release, Boyne said: "Pleasant Mountain supporters are credited with the momentum to restore the area’s original name. Shawnee Peak was a name chosen by the group that assumed ownership of the ski area in 1988, to create brand alignment with another of its ski areas, Shawnee Mountain. Uneasy with the replacement of the only name they had ever known, generations of loyalists have remained vocal and enthusiastic about the preferred name of their beloved ski area. Feedback gathered in a recent survey was overwhelmingly in support of bringing back the original name."
The Pleasant Mountain Ski Club was formed in 1938, two years after the Civilian Conservation Corps cleared a ski trail on the western slope of Pleasant Mountain.
Boyne Resorts, which is based in Michigan, also owns Sugarloaf and Sunday River ski areas in Maine.
Most Recent
Most Recent
0 Comments