Summer tourism shows improvement
The state's summer tourism season improved significantly this year over 2009, according to new research figures.
An estimated 13.7 million day travelers visited the state this summer, an increase of 8% over last year's summer season, according to data collected by Kennebunk travel and tourism research firm Davidson-Peterson Associates on behalf of the Maine Office of Tourism. An additional 9.5 million visitors came to Maine for overnight stays, a 14% jump over the summer of 2009. Last year's tourism season was Maine's worst on record, with hospitality-related sales plummeting 10% to 12% over the summer.
The report also found that most visitors plan to return to Maine for a future trip and are likely to recommend the state to friends and relatives, according to a press release. State tourism officials say the industry generates $8 billion in sales of goods and services and contributes more than $400 million in state and local tax revenues.
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