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Radio operator Bob Bittner, who operates WJTO from his Berry’s Mill Pond studio in West Bath, WJIB in Cambridge, Mass., and WJYE in central Maine, has purchased stations WLAM in Lewiston and WLVP in greater Portland, the Sun Journal reported.
None of Bittner’s mostly AM stations air commercials. Instead they are entirely supported by listener donations, which he procures largely through fundraisers each summer. It can cost around $30,000 to run a station on an annual basis, although the Massachusetts station costs as much as $98,000, Bittner told the paper.
Bittner’s devotion to broadcast radio comes at a time when Internet radio offers interested individuals, such as musicians, artists and writers a free, non-commercial forum to broadcast locally produced programming that reaches not only a local audience, but a global audience.
Still, according to the website Statista, Internet radio is used by just 15% of American radio listeners, even though close to 80% of the U.S. population has access to the Internet. In general, radio is the second-most powerful medium in the United States, reaching 59% of the country’s population daily, second only to TV, with a daily reach of 80%.
Bittner told the paper that AM stations remain attractive to older listeners.
“AM stations have been suffering, and older people still know AM radio. They grew up with it; it’s their friend,” Bittner noted. “So if you play that kind of music which no one’s playing anyway, then you’ve got an audience.”
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Learn moreThe Giving Guide helps nonprofits have the opportunity to showcase and differentiate their organizations so that businesses better understand how they can contribute to a nonprofit’s mission and work.
Work for ME is a workforce development tool to help Maine’s employers target Maine’s emerging workforce. Work for ME highlights each industry, its impact on Maine’s economy, the jobs available to entry-level workers, the training and education needed to get a career started.
Few people are adequately prepared for all the tasks involved in planning and providing care for aging family members. SeniorSmart provides an essential road map for navigating the process. This resource guide explores the myriad of care options and offers essential information on topics ranging from self-care to legal and financial preparedness.
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