Please do not leave this page until complete. This can take a few moments.
Hoping “to continue to be relevant and accessible to Maine’s creative community,” an organization of advertising and branding professionals has launched a new brand — for itself.
The Ad Club of Maine, a networking and professional development group, unveiled its new logotype and name, Maine Ad + Design, at Space Gallery in Portland Monday night.
Earlier, the group’s president, Colleen Craig, gave Mainebiz a preview of the new identity and explained its purpose.
“One of the primary reasons we decided to change the name of the organization was to get away from the word 'club.' It felt too exclusive. Too old-school advertising,” Craig, of Portland marketing agency Garrand Moehlenkamp, said by email.
The new logotype spells out “MADE,” a near-acronym of the group’s name, in bold capitals. The letters are stacked two on two, similar to Robert Indiana’s well-known “LOVE” sculpture at the Farnsworth Art Museum in Rockland. Each letter appears to cast a shadow, adding to the sculptural effect.
But the logotype is no statue, said LK Weiss, a MADE member who volunteered to design the new look, working with members Erica Johnson and Libby Connolly.
“The shape started as a communication bubble-square that you see often in comics,” said Weiss, of Portland Design Co. “The interesting part of this mark is that it's so full of movement, which means it may look completely different to you than it does to someone else.”
The logotype and name come with a line of fine print that reads “Estd. 1923,” a reference to the organization’s founding 95 years ago as the Portland Advertising Club. In the 1980s, the name changed to the Ad Club of Maine. Two years ago, the club began a “transformation” that included a new structure of committees, a new board of directors, and discussions with members to develop a new identity, Craig said.
But she said MADE’s mission of championing Maine advertising will continue. Programs such as the Broderson Awards, a 35-year-old professional competition that resumed last year after a three-year hiatus, will go on.
http://www.mainebiz.biz/article/20170221/NEWS0101/170229992/broderson-awards-return-to-portland
“We wanted to find a balance between honoring our roots … and being more accessible to any and all who work in the ever-changing creative field in Maine,” Craig said.
Although records are scant, she said she believes the organization is the country’s second-oldest association of advertising professionals, behind the Ad Club of Boston, established in 1913.
But on their websites, other associations make even greater claims of longevity.
Ad Club Colorado says it’s 115 years old; the Advertising Federation of Minnesota is more than 110. The Greater San Francisco Ad Club began in 1906, as did the Advertising Club of New York. The Advertising Club of New Orleans launched in 1910.
There are hundreds of local advertising organizations, many of whom tout their history. Nearly all employ a name identifying the association as an association.
It’s too early to tell if Maine Ad + Design’s departure from such a “club” identity will be successful. But Craig is optimistic.
“We've had nothing but positive momentum and support from the community so far,” she said, “which validates for us that this is the right time for this evolution.”
The Giving Guide helps nonprofits have the opportunity to showcase and differentiate their organizations so that businesses better understand how they can contribute to a nonprofit’s mission and work.
Learn MoreWork for ME is a workforce development tool to help Maine’s employers target Maine’s emerging workforce. Work for ME highlights each industry, its impact on Maine’s economy, the jobs available to entry-level workers, the training and education needed to get a career started.
Learn MoreFew people are adequately prepared for all the tasks involved in planning and providing care for aging family members. SeniorSmart provides an essential road map for navigating the process. This resource guide explores the myriad of care options and offers essential information on topics ranging from self-care to legal and financial preparedness.
Learn moreThe Giving Guide helps nonprofits have the opportunity to showcase and differentiate their organizations so that businesses better understand how they can contribute to a nonprofit’s mission and work.
Work for ME is a workforce development tool to help Maine’s employers target Maine’s emerging workforce. Work for ME highlights each industry, its impact on Maine’s economy, the jobs available to entry-level workers, the training and education needed to get a career started.
Few people are adequately prepared for all the tasks involved in planning and providing care for aging family members. SeniorSmart provides an essential road map for navigating the process. This resource guide explores the myriad of care options and offers essential information on topics ranging from self-care to legal and financial preparedness.
In order to use this feature, we need some information from you. You can also login or register for a free account.
By clicking submit you are agreeing to our cookie usage and Privacy Policy
Already have an account? Login
Already have an account? Login
Want to create an account? Register
In order to use this feature, we need some information from you. You can also login or register for a free account.
By clicking submit you are agreeing to our cookie usage and Privacy Policy
Already have an account? Login
Already have an account? Login
Want to create an account? Register
This website uses cookies to ensure you get the best experience on our website. Our privacy policy
To ensure the best experience on our website, articles cannot be read without allowing cookies. Please allow cookies to continue reading. Our privacy policy
Comments