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Marketing & Media
How to build your brand when the world is uncertain
June 25, 2025Your mission isn't just a plaque on the wall; it’s your most compelling story.
June 25, 2025
Mainebiz wins 8 national business journalism awards
June 22, 2025The awards, announced Friday by the Alliance of Area Business Publishers, were for editorial coverage and design in 2024.
June 22, 2025
How to launch your brand in a new geographic market
Updated: June 20, 2025Entering a new market calls for a focused, multi-channel approach — one that blends paid, earned, owned and shared media to reach prospects across platforms and reinforce your brand, writes guest columnist Marnie Grumbach.
Updated: June 20, 2025
How to make it easier for new business contacts to find you
June 11, 2025If you want to grow your business, you can’t just hope people will remember you. You must give them reasons to do so.
June 11, 2025
After landmark NCAA settlement, UMaine opts to punt on player pay
Updated: June 10, 2025The landmark settlement, approved by a federal judge in California, covers compensation for hundreds of thousands of current and former students for commercial use of their name, image and likeness.
Updated: June 10, 2025-
Falmouth-based TideSmart earns renewal of B Corp certification
June 2, 2025Rather than handing out flyers or giveaways, experiential marketing reduces waste and makes a more lasting impression.
June 2, 2025-
The high cost of distraction: Why businesses must protect time for, um, work
Updated: June 3, 2025It’s about setting clear boundaries between focused, uninterrupted work and designated times for checking messages, email, and social media, writes guest columnist Nancy Marshall.
Updated: June 3, 2025 -
How to build relationships — both online and in person — for greater opportunities
Updated: May 28, 2025Younger professionals often thrive in the digital sphere while seasoned professionals typically excel in face-to-face interactions. It’s essential to learn from each other and master both types of networking.
Updated: May 28, 2025 
How to brand your small business without breaking the bank
Updated: May 19, 2025Start small, stay consistent and invest in outside help only when the timing and budget make business sense.
Updated: May 19, 2025-
Three ways to use AI to stand out from the crowd on LinkedIn
Updated: May 12, 2025Keeping your profile fresh on the professional networking platform shows that you are cutting-edge and tech-savvy.
Updated: May 12, 2025 
Portland marketing agency designs flex space for in-office and hybrid work
Updated: May 12, 2025After a three-year search, Pulp+Wire, a marketing firm that specializes in consumer packaged goods, found space at 120 Exchange St. in Portland's Old Port.
Updated: May 12, 2025
'Walk boldly into the room' and other insights from the Mainebiz Women's Leadership Forum
May 8, 2025From nuts-and-bolts networking tips to unscripted anecdotes and exchanges, panelists shared insights into the power of networks, collaboration and mentorship at Thursday's event.
May 8, 2025
Got (flavored) milk? Oakhurst Dairy teams with Portland Sea Dogs on seasonal promotion
Updated: May 6, 2025Inspired by the 1989 film "Field of Dreams," Oakhurst's newest seasonal product is called “Field of Creams — Cookies and Cream Flavored Whole Milk.”
Updated: May 6, 2025
After nine years in Lewiston, marketing agency plans move to bigger digs in New Gloucester
Updated: April 21, 2025Anchour, a 40-employee branding and marketing agency led by CEO Stephen Gilbert, has signed a lease on a new headquarters at Pineland Farms.
Updated: April 21, 2025
F.O. Bailey RE deploys ‘penthouse’ label to market top floors
Updated: April 14, 2025The "PH" label has generated several messages and calls from other luxury brokers in the area who said they plan to adopt it in upcoming developments.
Updated: April 14, 2025
How a Westbrook entrepreneur grew a ‘green home’ publishing business
Updated: April 2, 2025The market includes increasing interest in homes that use less energy and are more energy independent, increased interest in retrofitting and a shift back toward “local.”
Updated: April 2, 2025
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