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Marketing & Media
New year brings some staffing changes at Mainebiz
Updated: January 27, 2025With the new year comes new roles on the Mainebiz editorial staff.
Updated: January 27, 2025
TikTok, Taylor Swift & Maine’s shifting social media landscape
Updated: January 21, 2025“A TikTok ban would undoubtedly shake up the landscape of social media marketing,” says one marketing executive.
Updated: January 21, 2025
After four years of remote work, marketing firm returns to office space in Yarmouth
Updated: January 17, 2025The publishing firm Trueline will return to a brick-and-mortar location with a sub-lease in Yarmouth's Sparhawk Mill.
Updated: January 17, 2025
Maine 'Winter Wednesdays' campaign aims to tempt diners during slow season
January 7, 2025The promotional campaign features price specials at restaurants, breweries and cafes from Jan. 8 through March 26.
January 7, 2025
Gear up to navigate turns: Marketing lessons learned from hitting the slopes
January 7, 2025Guest columnist Nancy Marshall talks about life lessons she has learned on the slopes.
January 7, 2025-
2025 Book of Lists reflects a new wave of leaders
Updated: December 30, 2024One of the defining trends of the past year has been the widespread turnover of top leaders in Maine, at businesses, professional services firms, health care institutions, universities and nonprofits.
Updated: December 30, 2024
What a dozen Maine movers & shakers resolve to do in 2025
Updated: January 2, 2025While the resolutions are as varied as the individuals they come from, there were a few common themes.
Updated: January 2, 2025
How to leverage branding to attract top talent
Updated: January 3, 2025Guest columnists Ann Leamon and Nancy Marshall tackle the workforce shortage by suggesting how employers can leverage the appeal of living in Maine.
Updated: January 3, 2025
To ring in the new year, Mainebiz unwraps the best of 2024
Updated: January 2, 2025Find out the top 10 stories of the year, and other fun facts.
Updated: January 2, 2025
Front-page news: Mainebiz print edition covers in 2024
Updated: December 24, 2024Mainebiz covers, designed by award-winning Art Director Matt Selva, are as varied as the topics we write about.
Updated: December 24, 2024
A Look Back: Looking back at the outlook issues
Updated: December 16, 2024In the final "Look Back" column looking at 30 years of Mainebiz, we recall some of the annual "outlook" issues, what they got right and what they might have missed.
Updated: December 16, 2024Masiello Group ramps up marketing presence
Updated: December 9, 2024Better Homes & Gardens Masiello Group is looking to ramp up its marketing presence with the recent hire of a director of market development and a new campaign.
Updated: December 9, 2024Publisher at Maine Trust for Local News will step down after 12 years
December 5, 2024After 12 years as publisher of the Portland Press Herald and other newspapers, Lisa DeSisto will step down at the end of the month.
December 5, 2024
Looking ahead, Maine Office of Tourism will update 5-year marketing strategy
December 2, 2024Tourism in Maine is an $8 billion industry, but as travel trends evolve the Maine Office of Tourism looks to update its marketing and development strategy.
December 2, 2024
A Look Back: Hug or a handshake? A Mainebiz columnist spelled out the etiquette
Updated: December 2, 2024As Mainebiz winds up its 30th anniversary year, we look back at two columns that delved into the tricky area of professional greetings, pre- and post-pandemic.
Updated: December 2, 2024
Lewiston ad agency Rinck expands management team with hires, promotions
Updated: November 25, 2024Rinck Advertising, which has staff throughout the country, has made four new hires and promoted two employees to leadership positions.
Updated: November 25, 2024
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