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Marketing & Media
How to mesmerize your audience (and other leadership tips)
Updated: November 14, 2024The word mesmerize came from Franz Anton Mesmer, who was described as either a quack or a genius, yet had the ability to almost hypnotize listeners with a sort of mysterious force, writes guest columnist Kym Dakin-Neal.
Updated: November 14, 2024
Geiger names fifth-generation family member as its next president
Updated: November 13, 2024On Jan. 1, David Geiger, 36, will become the company's sixth president and fifth from the family. Jo-an Lantz will stay on as CEO.
Updated: November 13, 2024
How the presidential election might affect the marketing industry
Updated: November 12, 2024Brands may increasingly adopt “Made in America” or patriotic messaging, aligning with a nationalistic tone over the Diversity, Equity and Inclusion themes of recent years, writes guest columnist Jim Hauptman, a longtime Maine ad exec.
Updated: November 12, 2024
The ‘family-owned’ brand can be an important marketing tool
Updated: November 4, 2024The 'family-owned' story can be an important marketing tool. But not all such businesses understand its power.
Updated: November 4, 2024
A Look Back: A Wyeth fan returns to Monhegan, this time as a reporter
Updated: November 4, 2024Jim McCarthy was a longtime Maine journalist who capped off his career at Mainebiz, first as a reporter and then as the digital editor.
Updated: November 4, 2024-
How to use kinesthetic mapping for kick-ass presentations
Updated: October 28, 2024Effective use of space in presentations — called "kinesthetics" — can help bring complex material to life for the speaker and the listeners, writes guest columnist Kym Dakin-Neal, a Maine communications coach.
Updated: October 28, 2024
We’re No. 1: Portland tops the US in ranking of minor-league sports towns
Updated: October 22, 2024Maine's largest city has displaced Charleston, S.C., as the country's top-rated minor league sports market, according to a widely read industry publication.
Updated: October 22, 2024
Tourism office awards $1M in marketing grants to 8 groups across Maine
October 15, 2024Recipients demonstrated potential for long-term impact; campaigns that reach underrepresented, new and diverse communities of visitors; and improvement of Maine's tourism assets.
October 15, 2024
Bangor Savings puts basketball's Flagg brothers on center court to tout teen debit card
Updated: October 17, 2024Just in time for basketball season, cardboard-cutout likenesses of Ace and Cooper Flagg at Bangor Savings Bank branches will tout pling, a new debit card and app for teens.
Updated: October 17, 2024
'Leading with humanity' and other insights from the Mainebiz CEO Forum
Updated: October 10, 2024Six Maine business and nonprofit leaders shared '60 ideas in 60 minutes' at a panel discussion moderated by Linda Varrell, president of Broadreach Public Relations.
Updated: October 10, 2024
Play ball! Delta Dental strikes naming-rights deal for home of the Portland Sea Dogs
Updated: October 4, 2024Starting next spring, the Double-A affiliate of the Boston Red Sox will play at the newly christened Delta Dental Park at Hadlock Field.
Updated: October 4, 2024
40 Under 40: Mary Alice Scott is a community-builder and advocate for Maine nonprofits
Updated: October 7, 2024The public affairs manager of the Maine Association of Nonprofits comes from a family that prioritized community-building through policy work.
Updated: October 7, 2024
A Look Back: How the Mainebiz ‘40 Under 40’ took root
Updated: October 7, 2024The Mainebiz '40 Under 40' honor had its roots in the Next List. The idea was to feature those 'next' in line to take a major role in a business, nonprofit, professional services firm or health care institution.
Updated: October 7, 2024Editor's Note: ‘40 Under 40’ honorees offer interesting stories, unexpected responses
Updated: October 7, 2024Among favorite quotations, the honorees cited Theodore Roosevelt, Albert Einstein, Thomas Jefferson and Winston Churchill, as well as living sources, from author Alice Walker to hockey legend Wayne Gretzky to poet Amanda Gorman.
Updated: October 7, 2024
Ask ACE: If I use AI to write something, do I hold a copyright in the content?
Updated: September 16, 2024'Hamlet' and 'The Lion King' share many plot elements, but If Shakespeare were still alive, he would not have an infringement action against Disney.
Updated: September 16, 2024
How to write so others will read it
Updated: September 12, 2024A marketing expert and wordsmith, Paula Mahony, offers tips on telling a written story that engages readers — including potential customers.
Updated: September 12, 2024
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