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Sponsored by: Infinity FCU
Updated: March 8, 2021 Diversity / Equity / Inclusion 2021

Infinity Federal Credit Union

Diversity celebrated and ingrained in our core values

At Infinity FCU, we are grateful for the space we are given to learn, grow and to continually refine our vision to “Do banking differently to keep you a step ahead in life.” Diversity is viewed at Infinity FCU through a completely different lens. It does not simply exist. It is genuinely celebrated and engrained in our core values.

Several years ago, we identified a strong need for financial inclusivity and simple ways to do banking in our multicultural communities. We first built a foundation of trust with our immigrant communities: we listened to what they were looking for from us and how could we change our methods to meet their needs and make banking hassle-free. We met many individuals who were being turned away by other financial institutions because they did not yet have a social security number, established credit, or stable income because they were new to the country. In order to help them, we not only changed our internal procedures, but also found creative ways to make banking easier for them.

We then hired individuals from their communities so we could welcome our new members in their native languages and make them feel at home from the moment they walked through our doors. We hired for attributes rather than skillsets. We asked our employees for input about our training programs and based on their feedback, we made changes to our curriculum to be more inclusive.

By 2017, we were ready. We had effectively removed barriers to access, trained employees and began reaching out to members and leaders of the immigrant community. When we opened our Portland branch that same year, we were in a great position to build relationships with all individuals in the area, including the immigrant community. Soon, Infinity became recognized as an industry leader in embracing diversity and we became known by the immigrant community for our willingness and ability to serve them, including educating them and presenting essential information in their own language so they were confident in what they were getting and in a strong position to make good financial decisions that impact them and their family. Over time, we have all learned from each other — banking industry skills, culture, acceptance, and humility. Our goal remains to make our members and employees feel comfortable and accepted, and to make learning easier for everyone.

As the Director of Community Outreach, I see the progress that we have made with diversity and inclusion and I know that I’ve accomplished something truly unique and wonderful. I am hugely indebted to my organization and its leaders for placing enormous trust and confidence in my abilities to launch this initiative. We have done remarkable work with our employees and members but when it comes right down to it, we are just people helping people.

— Rachna Bhatia, Director of Community Outreach and Business Development at Infinity Federal Credit Union