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Augusta's and Gardiner's downtown associations are partnering on a grant program for small businesses that have taken a hit from the COVID-19 shutdown.
Augusta Downtown Alliance and Gardiner Main Street are offering immediate relief grants of up to $3,000 from the newly created Kennebec Valley Downtown Relief Fund. The fiscal sponsor is the Maine Development Foundation, which is taking part without any administrative fees.
Both Kennebec River cities have undergone a downtown rebirth over the past few years, with a variety of small independently owned businesses opening, particularly in the last year or two.
"Small businesses make up the backbone of our downtowns," a program overview for potential applicants and donors says. "And working together, we will emerge stronger than ever!"
The program, announced April 6, has raised $29,000, which is enough to fund 10 grants. As of Monday afternoon there were 10 applicants, said Michael Hall, executive director of the Augusta Downtown Alliance. Six applicants were from Augusta and four from Gardiner, but the identities of grant applicants and recipients are being kept confidential.
Applications will be accepted through April 30 and the fund is actively pursuing donations from businesses and individuals.
The review team is made up of representatives of the Augusta Downtown Alliance, Gardiner Main Street and Maine Development Foundation. Applications will be reviewed weekly, and the group hopes to get the money to the businesses within a week of being approved.
The fund started $9,000 in seed funding — $4,500 from each organization, said Hall.
Peter Prescott, of a Gardiner water systems contractor, EJP, was one of the first to express an interest, and offered $5,000 in matching funds, organizers said.
The fund also has pledges of $3,000 each from Kennebec Savings Bank, KV Federal Credit Union and Central Maine Power Co., as well as $9,000 from the Gardiner Board of Trade.
More businesses have said they'll support the effort, the information sheet said. An online donation portal has been established for businesses or individuals that want to help out.
The money raised will be split 50-50 between the two cities.
To be eligible, businesses must:
The money can be used for payroll (except owner compensation), utilities, rent, mortgage, insurance or similar expenses, and products directly used in production of a product for sale. Grants cannot be used for expenses that aren't related to the business, such as private debt, or for physical improvements to the building or space.
Factors that weigh into grant approval are:
The Kennebec Valley Downtown Relief Fund is actively pursuing donations from businesses and individuals.
An online donation portal has been established for businesses or individuals that want to help out.
Major sponsors of $3,000 or more will be receive recognition as a major sponsor listing with their logo on the landing pages for both Gardiner Main Street and Augusta Downtown Alliance websites. Major sponsors will also be recognized on social media pages of the two associations, which have a combined more than 10,000 followers.
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