June 23, 2008
Augusta's Civic Center name worth $130K
Augusta could reap as much as $130,000 in annual sponsorship revenue a year if it sells the naming rights to its civic center.
A Philadelphia company, Front Row Marketing, has presented a commissioned report to the city on what the exposure value to a company would be if its name was attached to the Augusta Civic Center, the Kennebec Journal reported. The firm says a company could get a three-to-one return on its naming investment, and recommends Augusta charge $100,000 to $130,000 a year for the privilege.
The city council will discuss the issue tonight. City officials are looking into selling the naming rights to the civic center to offset the center's expenses, the paper said.
A Philadelphia company, Front Row Marketing, has presented a commissioned report to the city on what the exposure value to a company would be if its name was attached to the Augusta Civic Center, the Kennebec Journal reported. The firm says a company could get a three-to-one return on its naming investment, and recommends Augusta charge $100,000 to $130,000 a year for the privilege.
The city council will discuss the issue tonight. City officials are looking into selling the naming rights to the civic center to offset the center's expenses, the paper said.
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